Speaker at the EANJ Spring Semi-Annual Conference - May 3, 2020.
EVENT POSTPONED TIL FALL 2020 DUE TO THE COVID-19 STAY-AT-HOME-ORDER
I am both proud and honored to announce that I’ve been selected to speak at the Electrologists Association of New Jersey spring semi-annual conference on May 3, 2020.
While it's only been 5+ months since I received my state license, I began studying and branding my company in the Fall of 2018 and learned almost immediately that I’d one day stand in front of a room full of New Jersey’s experienced electrologists. I just didn’t know it would happen this early in my electrolysis career.
The electrolysis industry is in danger because it lacks one of today’s most important digital currencies … relevant and fresh content that’s easily accessible, trend worthy, and has an audience who, not only voluntarily opts-in to listen, like and comment, but who also choose to become a long-term friend and follower. Being one of the best electrologists in the industry will never again be enough to sustain growth and as someone with my technical, advertising, branding, design, sustainability, and now electrolysis knowledge, I feel ethically and professionally obliged to speak-up. I didn’t become licensed just to make another buck. I genuinely believe in what I’m selling and highly recommend it over the competition in many cases. I’m not only an electrologist, I’m also a client.
My research forced me to ask the question, why are the top electrolysis competitors, Laser Hair Removal, Waxing, and Sugaring, which will be referenced as ‘the others’ in the rest of this post, so much more popular hair removal methods when none of them can legally promise permanent results? In, fact, electrolysis is still the only FDA approved method for permanent hair removal while ‘the others’ are only legally allowed to promise permanent hair reduction. To raise your eyebrows even higher, the cost for ‘the others’ over the course of a lifetime is far greater than it is for electrolysis.
(un)Fun Facts:
In a world where information is readily available to most, there are far fewer electrologists in the United States than there are specialists in any of ‘the others’ categories. We are talking individually, not combined.
There are even fewer electrologists than those mentioned in point (1) who are actively engaged online.
The influx of new electrologists have been decreasing at a decreasing rate for decades hence most electrologists living in regulated states, states requiring a medical or cosmetology license to practice » are over the age of 40.
I get it, immediate gratification is important more so today than ever; but, at what point do people decide that doing the same thing over and over to get the same limited results is just as insane as doing it and expecting different results, especially when a permanent, cheaper alternative is available. If being hairless is the desired end-goal, and people are already paying good money to achieve it, why not invest in something that’s proven to last forever?
Then why is the electrolysis industry in trouble?
Quite simply, it’s because people don’t know any better. Ask yourselves:
Have you even heard of electrolysis and knew what it was before today?
How many of the people in your inner circle also know what it is?
How many of you had, or considered at least one of ‘the others’ as a hair removal method but might have chosen electrolysis instead had you had all the facts?
I’m not going to argue the nuances of all the whys nor the benefits of spending more money today to ensure long-term, future savings. Instead, I’m going to talk about the responsibility the electrolysis industry has to itself to not only prevent its decline, but to also promote and sustain growth.
Some electrologist’s are satisfied once their client book is bursting at the seams; thus, they don’t feel the need to evangelize, advertise or participate in online conversations. Most haven’t even taken the time to brand their company uniquely nor have they updated their website in ages.
Well, guess what… I’m definitely not one of them.
I think it’s the electrologist’s responsibility to contribute towards ensuring target audiences are fully informed when deciding which hair removal methods are best for them. It’s equally important to generate interests among new prospects so when they’re considering a cosmetology or medical related license, electrolysis is among the list of considered options. Furthermore, since some states don’t even require an electrolysis license to practice, not only is there an easier, faster path for entry to a sound financial career, it’s also cheaper to get there because the cost of tuition is removed from the equation. Why don’t they know this??
Even though electrolysis is superior in most categories, ‘the others’ are still winning because they’re in our faces every day screaming at the top of their lungs though a bull horn soaked in pheromones and CBD oil that we should choose them. Sadly, it’s just that simple!
Did you know:
Laser, electrolysis, waxing, sugaring and at-home hair removal methods, even if done exactly as directed, have similar risks and effects: redness, skin irritation, spot-crusting, temporary hyper-pigmentation and degrees of discomfort and pain?
Most types of laser treatment are restricted to people who are deemed viable candidates, meaning those with a high skin-to-hair color contrast. However, even when performed to the letter on the perfect candidate, laser has been known to trigger light, vellus hairs, or more popularly known as peach fuzz, to grow dark and thick, thus over time making it appear as if you have far more hair than when you started treatment.
Many electrologist clients are former laser clients who had unfavorable and, in many cases, negative results?
You don’t have to take my word for it… look it up!
I hope to look back one day and see notable moments where I made a positive, boulder-sized difference in the electrolysis industry. This conference is one of many steps in hopes to significantly increase awareness and demand for electrolysis, as well as to increase the number of new electrologists in the United States.
You’ll be hearing from me soon … DP Out!
#electroloysisandbedonewithit #electrolysis